Salt — The Superyacht Socials | Social Media Management for Yachts

Why Outsource

Your Instagram is working for you, or against you.

When brokers and potential charter clients find your yacht on Instagram, they are making a judgement call. A feed of random crew posts, long silences during charter season, and a voice that shifts every time crew rotates does not signal premium.

Your Instagram is a digital portfolio. A visual catalogue of your yacht's world, destinations, lifestyle, experiences and high standards, curated the way a broker would want to sell it and a guest would want to book it. Treated seriously, it becomes one of the most cost-effective marketing tools in yachting. Neglected, it is a gap your competitors are filling.

Inconsistent posting when the crew is busy with guests
Brand voice that resets with every crew change
Feed goes silent during the seasons that matter most
No strategy, posts happen when someone remembers
Random uploads cannot build the algorithm traction you need

How It Works

Three steps. Zero disruption to your crew.

No extra load on your crew. You decide how you share content with us and we handle everything else, remotely, professionally, consistently.

Step 01

You share, we organise

Send us everything: drone footage, photos, iPhone shots from the season. WhatsApp, Google Drive, WeTransfer, you decide. We sort it all into a structured content library by category: destinations, exteriors, lifestyle, details. Nothing gets lost, nothing gets forgotten.

Step 02

We plan, create & schedule

As ex-crew members with hands-on experience across a wide range of yachts, we look at your yacht from the outside, the way a charter client or broker does, and build a cohesive monthly content plan. Pre-scheduled so your feed keeps moving whether you are mid-charter, in shipyard, or between seasons.

Step 03

You approve, it goes live

Every post lands for your review before it publishes. You approve, request changes, or give the green light. One simple step on your end. We handle everything else, including community management and forwarding charter inquiries directly to you.

Why Hire Us Remotely

"Free" social media management by crew is costing you more than you think.

Letting crew manage social media pulls away from creating a cohesive brand voice and produces inconsistent results, resetting every time someone new joins the boat. The voice shifts. The quality drops. The feed stalls. And the algorithm notices.

The goal is not a viral following. It is a feed that functions like a portfolio, one that a captain can send to a prospective client, a broker can reference in a pitch, and an owner can feel proud of. We see your yacht from the outside, with fresh eyes, the way a potential charter client does. Someone who understands the industry, the charter calendar, the booking cycles, and what brokers actually need to see.

6+ years onboard across 45-80m+ superyachts in the Med, Caribbean and worldwide

Trilingual content in English, German and Spanish for international charter markets available

We know charter schedules, booking cycles, and what brokers need to see

Luxury hospitality background across yachting, aviation and five-star resorts

What's Included

One monthly retainer. Everything managed remotely.

Your content, pre-scheduled monthly, so your feed keeps moving during charters, between seasons, and across crew changes.

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Monthly Content Calendar

Strategic plan aligned with your charter schedule and booking cycles. Content batched and delivered for approval before anything goes live.

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Captions & Hashtags

Professional captions in English, German and Spanish available. Hashtag strategy for discoverability across the charter and superyacht market.

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Content Library Setup

All your photos and footage organised by category in a shared drive. Your crew drops new content in when they have it. We handle the rest.

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Community Management

Comments and DMs handled professionally. Charter inquiries forwarded directly to captain or broker with full details. Nothing gets missed.

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Quarterly Performance Report

Follower growth, engagement rates, top posts and profile visits reviewed every quarter so you can see exactly what is working.

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Consistent Brand Voice

One voice, year-round, regardless of crew turnover, charter activity or season changes. Your feed stays professional 365 days a year.

Let's Talk

Your yacht deserves a feed that works as hard as your crew does.

Send us a message and we will come back to you within the next 24 hours.

⚓ Message sent. We will be in touch within 24 hours.

Your brand voice, consistent.Your crew, undistracted.